Founders

DL Cook has more than three decades of experience identifying market opportunities and developing consumer enterprises through commercialization and exit. Her knowledge base spans consumer psychology, market and AI intelligence, product development, formulation and regulatory requirements, packaging, sourcing, manufacturing, distribution and financial operations. Her operating experience includes pricing, COGS, margins, budgeting, inventory, working capital, unit economics and capital allocation.

Cook previously founded and commercialized a consumer-products startup, directing formulation, product development, packaging, manufacturing and resort-market distribution. Her work combines customer and market validation with product architecture, commercialization and financial discipline, advancing investment decisions against defined market and economic objectives before committing capital to scale.

Amy Koenig brings more than 25 years of marketing and commercialization experience, including senior roles with Fortune 100 companies and leadership across consumer products, technology, hospitality and travel. Her work has included product launches, go-to-market execution, consumer insights, brand development, revenue-channel development and B2B/B2C market expansion.

Koenig’s work focuses on B2B market entry and commercial development, including identifying and developing target business segments, building relationships with travel, hospitality and institutional buyers, developing account and channel strategies, supporting customer discovery and pilot opportunities, and translating market feedback into distribution opportunities and scalable B2B revenue channels.